You need to have a promotional strategy that includes looking closely at timing and placement. Gift certificates have the potential to create sales and attract new customers, by encouraging more spend and building brand awareness.īut it is not as easy as just printing a bunch of gift cards and hoping that your customers will use/buy them. According to The UK Gift Card & Voucher Association, the very first gift voucher was issued in 1932 by The Book Token making it one of the oldest marketing tools around.
Dating back nearly 100 years, the use of gift certificates or gift vouchers is not only a great gift and giveaway but also an excellent marketing tool.
